From Hobby becomes SMEs Handicrafts

Handicrafts SMEs desperately need creativity. Never hesitate to start this business, many people who do this business with the begin of the hobby. Because of this creative hobby, many also rupiah gain from this venture. Artwork will always be worth it because of value economically valuable. Many people who want handicrafts as needed, such as in pickles wedding souvenirs, ornaments even for a keepsake. For business it is very promising. Many Indonesian handicrafts worldwide because of its artistic value. Crafts for business, you need to pay attention to the following points that will support your efforts:

     1.Use Quality Materials
Use materials with quality in making your crafts. Quality materials will be very useful for your craft product durability. Quality materials do not have to be obtained from the materials that are expensive to buy, these materials can also be found from nature. Natural materials are not used will be very useful to add value to products sena your craft. Do not forget that the use of certain types of waste will also be a very good craft materials as it will support the government's program of recycling bins. Another value that you will get from the use of waste is economic value, because you do not need to pay expensive to find, even you can find for free.

     2.Opening the Market Network
It is important for you penggelut this effort to continue to open your markets network. You can find new customers by opening opportunities for cooperation with craft shops or traditional markets. The more well known your craft products, more and more customers looking for your product, of course, competitive price that you set yourself while calculating profits for you.

     3.Promotion of the Right
Promotion that is right for you will support an increase in the amount of your purchase handicraft products. For it to do everything possible to promote your craft products. To promote your product, you can do via the oral, using social media such as websites, Facebook, Twitter and others. take advantage of your network to promote your product.

WHAT IS THE BENEFIT TO THE SHOW OR BAZAAR

For those of you who already have a business / businesses that generate new products or even as young corn business is good to frequently participate in exhibitions or bazaars as very useful for the continuation of the business that you wake up.

Business exhibition in the center of the crowd became effective promotional event. Because the events business fairs are often crowded crowded with visitors, both just a look or simply want to find a product. Especially at the weekend as Saturday and Sunday, visitors usually crowded crowded added.

Admisnistration bazaarMengutip of Small Bussiness (SBA) United States, there are some benefits to the show as a participant, among others:

1. Getting Prospective Buyers (Sales Leads)

Through this exhibition, you (the business owner) can introduce your products to the visitors of the exhibition. Although the exhibition only lasted a few days, expanding business opportunities wide open. Possible follow-up as in the number of new customers and orders are automatically increases very likely to occur. This could have an enormous impact, especially if you have a product or brand new and not widely known by the public.

2. Generate Transactions During Exhibition

During the exhibition, you can optimize the number of sales transactions in various ways. For example, by providing discounts, gift certificates, to other interesting bonuses. For example, Sarah Beekmans, a manufacturer of accessories for women could generate sales of up to Rp.40 million in a single day of the exhibition.

3. Enhance Image and Visibility

His name is also the exhibition, the event showcased the products of your business. In this event, your product is seen by thousands of pairs of eyes of visitors to the exhibition. This is a golden opportunity for the product image to branding your business. By doing so, awareness in the minds of visitors will be easily embedded. Visual is an important aspect to be considered.

4. Special Audience Targeting

Currently, exhibitions or fairs increasingly have a special theme. Thematic exhibitions such as automotive, crafts, to toys and comics, the routine is held every year. Here you can "ride the research" audience come. For example exhibits that smells hobby or toy, of course, that comes to most families, or men who collect toys. Here, if for example you are selling food, you can directly assess whether the audience who came to be suitable for the products you know not. Likewise, if you are selling t-shirts, shirts if you will fit in with the theme of the exhibition? Although the product you are selling is not in accordance with the theme of the event, but you can be the audience who came to the event fit in with your target market. Especially if your product is "disconnected" with the main theme of the exhibition, of course, even better.

5. Improving the Effectiveness and Efficiency Efforts Marketing

Already baguskah your brand? It has been interesting whether your logo design? What color do you use? Whether it is already attracting the right target market? While the exhibition, you like casting a net into the sea. Who is coming to your booth is fish are netted. It is also at the same time a direct survey of the extent to which efeketifitas and efficiency of your business marketing strategy for this. If you have found parts need to be repaired immediately to innovate with new strategies.

6. Adding Network

Large exhibition already famous like magnets which invites all parties concerned with the insustri from suppliers, pinsipal, distributors, investors, research institutions, media, and of course customers. This is an opportunity to broaden the partnership, who knows could cooperate in the future. The event is a powerful marketing medium. Hence the exhibition is also suitable even if your brand is long enough, who knows could encompass partners to open a new branch of your business.

7. Know the Potential Competitors

Exhibitions are usually followed by a lot of businesses. Means, not only you, but also the kind of businesses that in fact your competition. Through this exhibition, you can at once capture information on competitors, such as product prices, excellent products, the equipment used. Or simply knowing the extent of their business development.

8. Possible Viral Effect

Exhibitions are also often used as a platform to make your brand into a viral or spread quickly on social media and talked about a lot of people. For example, you can create a unique background so that your visitors can take pictures and upload it to Instagram, or make a special promotion upload photos to Instagram will receive a discount, or more. Use your imagination, take advantage of the momentum.

9. Learning From Your Buyers Directly

For me personally, the exhibition is one of the best ways to validate business idea or product that I sell. Here is where we can talk directly with buyers or visitors who are interested. Here we will learn why people not to buy? Why do they buy brand competitors? What do buyers regarding our product? Where lack? And many other questions will be answered when speaking directly with buyers in the exhibition, seacara either directly or indirectly.

Indeed, often the cost of participation in the exhibition is not cheap. But, if you look at the business opportunities that can be achieved after the exhibition, it looks like this is worth it, especially for those who are just starting to open a business.